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It's partly the fault of popular TV courtroom dramas which feature a lawyer standing up and shouting during testimony "I object!" What happens after that? Well, everything stops until the objection is addressed.
So, it's natural for sales professionals to be aggravated when their sales cycle is stopped by a customer's objection. But getting that objection doesn't mean that your sale is dead
Jim Kasper is the Founder and President of Interactive Resource Group. Mr. Kasper has over 26 years of practical experience in direct sales, sales management, sales training, and marketing. Contact him at www.salestrainers.com or call 800-891-7355
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