>> Article Archives >> Web Marketing >> Doing the Paid Search "Two-Step"

Web Marketing
Doing the Paid Search "Two-Step"
By Kevin Gold, Managing Partner, Enhanced Concepts, Inc.

With paid search, a marketers' thinking is often focused on the immediate sale. But does it always work so easily?

I can't dance. With the ballroom dance craze sweeping the U.S. I shudder thinking of all the poor men (or women) being dragged to dance lessons to learn the Fox Trot, Mamba and other impressive (for the gracefully talented) dance steps.

What's interesting about ballroom dancing is how one dancer leads the other to produce the dramatic outcome - a stellar dance routine. It's a "two-step" process.

Now you may ask - "what in the world does this have to do with paid search?" Well, I'm not really too sure how ballroom dancing applies

Kevin Gold is Managing Partner of Enhanced Concepts helping businesses increase their online leads and sales through improving conversions and gaining greater visibility. Download "20 Surefire Ways to Increase Your Website

More articles by Kevin Gold
More articles on Web Marketing