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The Growing Prevalence of Online Sales
By Ken Wisnefski, President,

E-commerce is becoming a universe in of itself. There are new sites being flowed on the Net every second and there seems to be no signs of an ebb

E-commerce is becoming a universe in of itself. There are new sites being flowed on the Net every second and there seems to be no signs of an ebb. This past holiday season alone, excluding travel and auctions, we the people of America spent over 21.7 billion greenbacks online between November 1 and December 20. This denoted a 26 percent increase from the same period last year; and an interesting aspect is that sales grew significantly as compared to last year as Christmas Day approached. Obviously, this can be linked to a higher number of sites, their ability to engage in timely shipping, and the consumer' willingness to pay for the services. 'E-tailing' is a booming business as consumers are offered the same services as far as information, sizes, visual, pricing, and delivery of products that physical retail stores can provide. Just what are the implications of the existence of online sales as far as changing the way we shop? The online ocean is shifting too fast to even have a lighthouse of a chance of telling.

Small Businesses Are Offered a Chance to Get In the Ring With the Big Guys

Small businesses are reaping in the benefits of blogs, search engine hits, social networks, and word-of-mouth as far as websites go. There has been a large increase in the pockets of small businesses that advertise their products of services on the Net within the last three years. It goes back to the consumers who are inadvertently helping the small guy out.

The consumers can easily shop to find exactly what they want, especially as far as niche markets are concerned, at the convenience of their own home computer. Even those limited amount of people who do not own a computer can take advantage of public libraries and have goods delivered to their homes without leaving the confines of their surrounding area.

Search engines are also aiding the progress of small businesses. The most niche-based and obscure products can either be directly referred to or serendipitously found through key word and phrase searches. There are stories heard all the time that products and services being purchased that were not even thought about during the initial search.

For these Reasons, many small businesses are now looking to create websites. Once again, we can leverage the power of the internet to find website designers. Companies are offering business consumers the ability to request a quote for website design services and receive up to 5 quotes from certified vendors within hours.

Word Travels at the Speed of Sound On the Web

Social networks and blogs are huge marketing tools for small companies. Having products available on the Net could not be a bigger blessing for the little guy; people are more likely to have a friend check out a site before making a purchase and in the process, they are marketing the site for the company. It is the process of exponential growth: if you have two friends that you turn on to a site and they do the same and so on, traffic is going to be looking pretty heavy pretty quickly to that site. A blog or My Space with reference to a particular site can have tremendous positive reverberations.

Comparison Shopping Sites De-constructing

Sites that offer surfers comparison shopping are actually being adversely affected, by the new trend of 'e-tailing.' Why go to a shopping mall, when you know of an outlet store that has exactly what you want? This insight holds true within the realm of Internet shopping. With the wealth of information available, people know exactly what they want; even if they may check out two similar sites with similar products, they will simply by-bass the middleman and visit the two site individually.

Big Spending Makes It Big Online

Because the trend of shopping online has been around for a while now, people are feeling less reluctant to make big purchases online. People are feeling more comfortable as both positive feedback about big purchases and experience in efficiently delivering big purchases is growing. Comparable to the word-of-mouth marketing that small businesses are receiving, 'e-tailing' is getting the same accolades; if friends tell friends of positive buying experiences, the more prevalent this statement becomes the more likely more of us will do it.

Kenneth C. Wisnefski is the president of, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.

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