>> Article Archives >> Brand Marketing >> Think of Your Brand as A Person

Brand Marketing
Think of Your Brand as A Person
By Tom Brown, CEO, Power Decisions Group

When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand.  You will think more about nurturing it, rather than managing it.


Solid strategic intelligence delivers better decisions. Tom Brown, founder of Power Decisions Group, helps clients make important market, product, branding and market entry and repositioning decisions using his straight-forward Decision Pathway model and well-conceived marketing research to quickly move clients to decision points and be faster and smarter in the marketplace. An MBA from UC Berkeley-Haas, Tom counts among his clients many Fortune 500, and mid-sized companies in financial services, manufacturing, technology, and health care.

More articles by Tom Brown
More articles on Brand Marketing