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Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
By Susan Friedmann, The Tradeshow Coach

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur.

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow.

1. Have A Proper Exhibit Marketing Plan

Having both a strategic exhibit marketing and tactical plan of action is a critical starting point. In order to make tradeshows a powerful dimension your company


Susan Friedmann, works with organizations who want to boost their exhibiting results by attracting new business at tradeshows. She designs and implements strategies for show organizers and exhibitors. She can be reached at 518.523.1320, on the web www.thetradeshowcoach.com or by email susan@thetradeshowcoach.com

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