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Books on Book Marketing and Promotion Every Author Must Read
By Scott Lorenz, President, Westwind Communications

I've read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one.

As a book marketing guy and book publicist it's imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.

I've read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here's a list of my favorites. By the way, I've personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.
PyroMarketing. 
Book marketing professionals know the secrets of success that drove the sales of Rick Warren's The Purpose Driven Life to a chart-busting best-seller and Mel Gibson's  "The Passion of the Christ" into a huge cinema phenom. Those of us in the business understand that sales of both blockbusters were driven by techniques outlined in a book called PyroMarketing by Greg Stielstra who gained fame in book publishing circles when he served as the marketing director for The Purpose Driven Life, the best-selling hardcover book in history.

PyroMarketing embraces an idea that really has been in use for some time

Scott Lorenz is President of Westwind Communications ( www.westwindcos.com ), a public relations and marketing firm which specializes in marketing authors. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit www.westwindcos.com/book or call 734-667-2090 or email scottlorenz@westwindcos.com.

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