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Value-Based Marketing: Hype or help in today
By Eric Nitschke, Launch International

Is value-based marketing actually different than its traditional marketing predecessor? We don

When it comes to selling technology, today

Eric Nitschke is Vice President and Managing Director of Client Services of Launch International ( www.launchintl.com ) , a provider of strategic marketing and sales enablement services for technology companies. He can be reaced at 215-230-4340 or by email at info@launchintl.com

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