SalesVantage.com >> Article Archives >> Marketing Concepts >> High-tech marketing in 2006: The year of sales enablement

Marketing Concepts
   
High-tech marketing in 2006: The year of sales enablement
By Eric Nitschke, Launch International

Marketing is investing heavily in building more personalized ways to touch customers. Yet many organizations under deliver quality tools for the most valuable customer touch-point: the sales person.

As a technology industry marketer, you know there

Eric Nitschke is Vice President and Managing Director of Client Services of Launch International ( www.launchintl.com ) , a provider of strategic marketing and sales enablement services for technology companies. He can be reaced at 215-230-4340 or by email at info@launchintl.com

More articles by Eric Nitschke
More articles on Marketing Concepts