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Tips for Bringing Your Event to Life
By Susan Friedmann, The Tradeshow Coach

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an awards dinner, a product launch, a fundraising event, a holiday celebration...the list goes on and on.

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration...the list goes on and on.

One key to a successful special event is to seek out entertainment or decorations that are unique and fun to spark conversation among guests. As you begin envisioning your event, picture the mood you want the environment to create. For example, determine whether you want to create a jubilant, celebratory atmosphere or one that is more serious. The ambiance you aim for depends a great deal upon the type of event you're having. If it's a product launch where you want to create an aura of enthusiasm and excitement, you'll likely lean toward an exhilarating atmosphere. If you're organizing an event for your employees and their spouses, perhaps you want the mood to be somewhat romantic.

Whatever you decide, the following tips will help you shape and enhance the atmosphere with the entertainment, decorations, and food you choose.

Think outside the box when planning the atmosphere at your event. Novelty is the key to your success. Give your guests something to tell their friends about!

Create a fun, interesting, and exciting ambiance using special stage settings, lighting, special scenery, music, ice carvings, flowers, centerpieces, candles, balloons, colored linens, printed menus, a photographer and gift items. Budget determines much of your wish list turns into reality.

Consider all sorts of amusements - strolling musicians, chefs' demonstrations, palm readers...anything out of the ordinary.

Keep in mind that your entertainment doesn't have to come in the form of people. An elaborate coffee bar or startlingly beautiful champagne fountain will have your guests raving.

Vary your decorations depending on the type of event you're throwing and the venue you choose. Find out whether the facility has house decorations that it's willing to provide at no additional charge.

Check all decorating plans with the venue in advance since many have restrictions on what they allow you to do in their establishment.

Create a theme especially for a large event to help make it more memorable. In addition, it helps make it easier to organize programming, food, d


Susan Friedmann, works with organizations who want to boost their exhibiting results by attracting new business at tradeshows. She designs and implements strategies for show organizers and exhibitors. She can be reached at 518.523.1320, on the web www.thetradeshowcoach.com or by email susan@thetradeshowcoach.com

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