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Medical Practice Marketing... All Doctors Need PR
By Scott Lorenz, President, Westwind Communications

Doctors on the cutting edge in their area of specialty need public relations.  The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique

Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology. But patients are gun-shy about embracing experimental medicine or cutting edge technology when it comes to improving their health or enhancing their bodies.


Scott Lorenz is President of Westwind Communications ( ), a public relations and marketing firm which specializes in marketing authors. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman's World, & Howard Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit or call 734-667-2090 or email

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