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The True 4 P
By Michelangelo Celli, President, The Cornucopia Group

Once you are done saying precisely why you are better (in a credible fashion, thank you very much), then you have to get on with actually being better.

If you have been to a marketing seminar you have almost definitely seen a PowerPoint slide titled,

Michelangelo Celli is President of The Cornucopia Group, where he works exclusively with CEOs of privately-held b2b companies that sell expensive products or services and whose sales depend on strong customer relationships to allow them to systematically develop more predictable outcomes from their marketing and sales efforts. To find out more, visit The Cornucopia Group Web site at

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