SalesVantage.com >> Article Archives >> Marketing Concepts >> Establishing Customer Relevance Drives Sales, Spells Relief

Marketing Concepts
   
Establishing Customer Relevance Drives Sales, Spells Relief
By Michelangelo Celli, President, The Cornucopia Group

Companies that are succeeding in the marketing war right now are focused on strengthening customer relevance first by methodically and systematically understanding the full customer need

There

Michelangelo Celli is President of The Cornucopia Group, where he works exclusively with CEOs of privately-held b2b companies that sell expensive products or services and whose sales depend on strong customer relationships to allow them to systematically develop more predictable outcomes from their marketing and sales efforts. To find out more, visit The Cornucopia Group Web site at www.cornucopiagroup.com

More articles by Michelangelo Celli
More articles on Marketing Concepts