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The opening is a place to differentiate yourself and get your calls (especially first calls) off to a great start. This requires taking the time to plan how you will open. Although it takes a small amount of time, you create the foundation of the entire call with your opening.
By giving in the opening, you will get a lot more in
the remainder of the call!
Five important things need to get done when you open. Salespeople who master them create a competitive advantage.
When you open the call effectively, you open the dialogue. By giving in the opening, you will get a lot more in the remainder of the call!
Linda Richardson, founder and CEO, of Richardson a global sales training company, author of nine best selling sales books, and faculty member at the Wharton School, is the driving force behind the Richardson sales curriculum. visit www.richardson.com or call 215.940.9255.
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