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The Top Five Ways to Develop an Objective, Informative White Paper
By Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.

White papers too often fall short of their fundamental purpose of informing their audience with useful, in-depth information

Traditionally, the goal of a white paper has been to educate readers about a complex business issue, product, service, or technology. In the broadest sense, a white paper is an authoritative report aimed at a specific audience. Yet white papers too often fall short of their fundamental purpose of informing their audience with useful, in-depth information, and instead simply promote a company

Steve Hoffman is President and CEO of Hoffman Marketing Communications ( www.hoffmanmarcom.com ), a firm that specializes in developing white papers for leading technology companies around the word. He can be reached at 408.778.5664 or by email at info@hoffmanmarcom.com

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