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B-to-B Direct Mail: Don
By M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated

It seems that  B2B marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: * The List, * The Offer * The Results.

Stop worrying about the unimportant details such as whether it is better to use gray paper or white for your B-to-B direct mailer. It really doesn

M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report, contact him at: Mac McIntosh, Inc., 601 Pendar Rd. North Kingstown, RI 0-2852-6620 Phone: 800-944-5553 or 401-294-7730. Fax: 800-944-5513. Email: Web:

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